This lanyard is swag from "Royal Canin," a dog food company.
It's got a thick strap with the logo printed on it. Connected to the end is a mini fuchsia sharpie. The cap of the sharpie is connected to a small eyelet which is on a keyring-style circle at the end of the lanyard. If you wanted to use the lanyard for keys or a badge or something, you'd be able to take off the pen. I would have found this very useful when I was producing plays. I kept a sharpie in my pocket and used it constantly. It's a great way to not lose a pen, since you always want to cap a sharpie, and the cap is not easily removable from the lanyard.
Unlike many lanyards, there is no hook, so it would be difficult to get a badge on it unless the badge had its own hook.
The strap is red and comfortable. The logo is a bit ink-intensive, and might feel sweaty if you get hot. It's printed on both sides, which means you have to have some logo on your skin at all times. If you're wearing a collared shirt, you can put the lanyard under the collar to avoid this.
Like many lanyards, it reaches my belly button. I don't like the feeling of things on my belly button all day, so when I wear lanyards like this under my shirt I make sure to wear an undershirt too.
I can't tell by looking at the lanyard who produced it.
Overall, an interesting lanyard that serves an unusual but valuable purpose.